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Welcome to the 2015 Pan Pacific Veterinary Conference!

The largest veterinary conference in the Australasian region

Presented by The Australian Veterinary Association & New Zealand Veterinary Association

For more details, and to book a place, check out the main conference web site: conference.ava.com.au

For a printer friendly version of the program click here
 
Wednesday, May 27 • 9:00am - 9:50am
Searches are on fire! Are you keeping up?

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Google.com, Bing.com, and Yahoo.com conduct 95–98% of searches for websites. Google does 67% of these searches. Did you know Google alone is changing 850 to 1200 times a year? Bing, Yahoo and Local Review sites are changing as well. These searches are now focused on client experience and less on keywords. Plus, searches occur in multiple places such as mobile, local search, organic search, online reviews, pay-per-click ads, and voice search. How do you find a provider to help you delve through these changes? Come to this class to learn: ! • The melding of social media and search engine optimization - the two are now intertwined. • How search works on mobile devices and social media platforms • About the world of Google Panda, Penguin, Hummingbird, Pigeon, and how you can make sure you follow these Google “zoo” rules.

Speakers
avatar for Kelly Baltzell

Kelly Baltzell

Kelly Baltzell, M.A. is President and CEO of the Beyond Indigo family of companies, which she founded in 1997. Under her leadership, Beyond Indigo companies have developed all types of veterinary websites (small animal, exotic, specialty, equine, mixed animal) that now reach millions... Read More →


Wednesday May 27, 2015 9:00am - 9:50am AEST
Mezzanine M4 Brisbane Convention & Exhibition Centre

Attendees (0)